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Science

Conscious awareness changes how the brain processes conflicting information

Edmund Ayitey
Last updated: March 20, 2025 8:09 pm
Edmund Ayitey
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Your brain is processing far more than you realize right now. As your eyes scan these words, unconscious neural mechanisms are already at work—analyzing shapes, recognizing patterns, and extracting meaning—all before you’re consciously aware of it.

But here’s the fascinating twist: the moment you become consciously aware of what you’re seeing, something extraordinary happens. Your brain’s processing fundamentally changes.

A groundbreaking study published in the Journal of Experimental Psychology: General reveals that when we’re unaware of visual information, our brain handles it in isolation from our expectations.

But when we become consciously aware of what we’re seeing, these separate processing streams begin to interact and influence each other in remarkable ways.

This isn’t just academic curiosity—it’s a window into how consciousness itself might operate.

The discovery provides compelling behavioral evidence supporting the global neuronal workspace theory, which proposes that conscious perception emerges when different types of neural processing integrate within shared brain networks.

The Hidden Interaction Between What We Expect and What We See

For decades, neuroscientists have recognized that our perception involves two main processing streams:

  • Bottom-up processing: Information flowing from our senses to higher brain regions
  • Top-down processing: Information flowing from our expectations, knowledge, and decisions back to sensory regions

What researchers Ze-Fan Zheng and colleagues discovered challenges conventional wisdom about how these processes interact.

The Surprising Truth About Unconscious Processing

You might assume your brain always integrates these processing streams—after all, our perception feels seamless and unified.

But the evidence suggests otherwise.

When visual information remains below the threshold of consciousness, top-down and bottom-up processes operate independently, like separate neural highways never intersecting.

Only when conscious awareness emerges do these processing streams begin to converge and influence each other.

This finding contradicts the intuitive belief that all brain processing follows similar patterns regardless of conscious awareness.

Instead, it suggests consciousness itself might be characterized by this integration of otherwise separate processing streams.

How Scientists Uncovered This Neural Phenomenon

To investigate this phenomenon, researchers designed two clever experiments using variations of the Stroop priming paradigm—a classic psychological test that reveals conflicts between automatic and controlled processing.

In the first experiment, 31 participants viewed prime words (the Chinese characters for “yellow” or “blue”) that were sometimes rendered invisible using a technique called continuous flash suppression.

By presenting rapidly changing visual noise to one eye while showing the prime to the other eye, researchers could systematically manipulate whether participants consciously perceived the prime.

After prime exposure, participants saw a colored target (either yellow or blue) and had to identify its color.

The researchers measured how quickly participants responded under different conditions:

  • When the prime word and target color matched (congruent bottom-up processing)
  • When the prime word and participant’s expectation aligned (congruent top-down processing)
  • Various combinations of congruent and incongruent conditions

The second experiment reanalyzed data from a previous study that used a different technique—backward masking—to control prime visibility.

Here, 67 participants briefly saw English color words (“RED” or “BLUE”) followed immediately by a visual mask that prevented conscious perception in some trials.

The Revealing Results That Change How We Understand Perception

The findings were striking. When participants couldn’t consciously perceive the prime words (as verified by their inability to identify them above chance level), top-down and bottom-up congruency effects influenced reaction times independently.

The statistical analysis showed no significant interaction between these processes.

However, as prime visibility increased and participants became consciously aware of what they were seeing, a clear interaction emerged between top-down and bottom-up effects.

The reaction time patterns changed dramatically, showing that these previously separate processes now influenced each other.

Most tellingly, reaction times in conditions where both top-down and bottom-up representations conflicted showed a reduced interference effect when participants were conscious of the prime—suggesting that consciousness enables a more sophisticated integration of conflicting information.

Why This Matters Beyond the Laboratory

These findings offer more than just theoretical insight into consciousness—they help explain everyday experiences where our perception seems to shift dramatically once we become aware of something.

Consider that moment when you suddenly notice your name mentioned in background conversation at a party (the cocktail party effect).

Before conscious awareness, your brain processed the auditory information separately from your expectations.

The moment consciousness kicks in, these processing streams integrate, and your perception fundamentally changes.

Or think about those optical illusions where you initially miss something obvious—like the famous gorilla walking through a basketball game in the selective attention experiment.

Your eyes received the visual information all along, but without conscious awareness, that information remained segregated from your expectations and attention.

The Larger Implications for Understanding Consciousness

This research supports one of the most influential theories about consciousness—the global neuronal workspace theory proposed by neuroscientist Stanislas Dehaene and others.

This theory suggests that consciousness emerges when information becomes available to multiple brain systems through a shared neural workspace.

The study provides behavioral evidence consistent with this theory: conscious perception correlates with the integration of different types of information processing that otherwise remain separate.

What’s particularly compelling is that this pattern held across two different experimental approaches—one manipulating the physical characteristics of the prime and another focusing on subjective visibility ratings.

This consistency suggests the findings reflect a fundamental aspect of conscious perception rather than an artifact of any particular experimental design.

The Limitations and Future Directions

While these behavioral experiments provide valuable insights, they can’t directly measure the neural mechanisms involved.

Future research combining these behavioral paradigms with neuroimaging techniques could reveal how and where in the brain these processing streams interact during conscious perception.

Additionally, the researchers noted that bottom-up processing didn’t significantly influence reaction times when the prime was entirely suppressed in certain masking conditions.

This suggests that unconscious perception may have limits in generating measurable behavioral effects—a finding that warrants further investigation.

Consciousness as Integration

This research offers a fascinating perspective on consciousness: rather than being simply “more processing,” conscious awareness may represent a fundamentally different kind of processing—one characterized by the integration of otherwise separate neural streams.

The next time you suddenly become aware of something that was right in front of you all along, remember—your conscious perception of it represents not just recognition, but a profound shift in how your brain is processing that information.

As we continue to unravel the mysteries of consciousness, studies like this one provide crucial pieces of evidence that help us understand not just what we perceive, but how the very act of conscious perception fundamentally changes our relationship with the world around us.

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